Personal information is data that can be used to identify or contact a single person.

You may be asked to provide your personal information anytime you are in contact with Leaf’d Box.  Leaf’d Box and its affiliates may share this personal information with each other and may use it consistent with this Privacy Policy. They may also combine it with other information to provide and improve our products, services, content, and advertising. You are not required to provide the personal information that we have requested, but, if you chose not to do so, in many cases we will not be able to provide you with our products or services or respond to any questions you may have.

Here are some examples of the types of personal information Leaf’d Box may collect and how we may use it: 

1. What personal information we collect

When you create an Leaf’d Box ID, purchase a subscription or a product, connect to our services, contact us including by social media or participate in an online survey, we may collect a variety of information, including your name, mailing address, phone number, email address, contact preferences, location information, credit card information and profile information where the contact is through social media.  Leaf’d Box will use such information to fulfill your requests, provide the relevant product or service, or for anti-fraud purposes.

     2. How we use your personal information

We may process your personal information: for the purposes described in this Privacy Policy, with your consent, for compliance with a legal obligation to which Leaf’d Box is subject, for the performance of a contract to which you are party, to protect your vital interests, or when we have assessed it is necessary for the purposes of the legitimate interests pursued by Leaf’d Box or a third party to whom it may be necessary to disclose information. If you have questions about this legal basis you can contact Leaf’d Box.

The personal information we collect allows us to keep you posted on our latest product announcements and upcoming events. We also use your contact information to deliver educational content, such as gardening tips and guides, via email or SMS. If you have opted into our SMS program, we may use automated systems to send these updates. You can opt-out of marketing communications at any time by updating your preferences, using the unsubscribe link in emails, or replying STOP to any SMS. 

We also use personal information to help us create, develop, operate, deliver, and improve our products, services, content and advertising, and for loss prevention and anti-fraud purposes. We may also use your personal information for account and network security purposes, including in order to protect our services for the benefit of all our users. Where we use your information for anti-fraud purposes it arises from the conduct of an online transaction with us. We limit our uses of data for anti-fraud purposes to those which are strictly necessary and within our assessed legitimate interests to protect our customers and our services. For certain online transactions we may also validate the information provided by you with publicly accessible sources.

We may use your personal information, including date of birth (if we collect that), to verify identity, assist with identification of users, and to determine appropriate services. For example, we may use date of birth to determine the age of Leaf’d Box ID account holders.  From time to time, we may use your personal information to send important notices, such as communications about purchases and changes to our terms, conditions, and policies. Because this information is important to your interaction with Leaf’d Box, you may not opt out of receiving these communications.

We may also use personal information for internal purposes such as auditing, data analysis, and research to improve Leaf’d Box’s products, services, and customer communications. If you enter into a sweepstake, contest, or similar promotion we run, we may use the information you provide to administer those programs.

      3. Source of your personal information where they are not collected from you

We may have received your personal information from other persons if that person has purchased or sent gift certificates for subscriptions, or purchased products to be sent to you, or invited you to participate in Leaf’d Box services or forums. We may also validate the information provided by you when creating an Leaf’d Box ID with a third party for security and fraud prevention purposes.

We also collect data in a form that, by itself, does not permit direct association with any specific individual. We may collect, use, transfer, and disclose non-personal information for any purpose. The following are some examples of non-personal information that we collect and how we may use it:

We may collect information such as occupation, language, zip code, area code, unique device identifier, referrer URL, location, and the time zone where an Leaf’d Box product is used so that we can better understand customer behavior and improve our products, services, and advertising.

We may collect information regarding customer activities on our website. This information is aggregated and used to help us provide more useful information to our customers and to understand which parts of our website, products, and services are of most interest. Aggregated data is considered non‑personal information for the purposes of this Privacy Policy.

We may collect and store details of how you use our services, including search queries. This information may be used to improve the relevancy of results provided by our services. Except in limited instances to ensure quality of our services over the Internet, such information will not be associated with your IP address.

If we do combine non-personal information with personal information the combined information will be treated as personal information for as long as it remains combined.

Leaf’d Box websites, online services and email messages may use "cookies" and other technologies such as pixel tags and web beacons. These technologies help us better understand user behavior, tell us which parts of our websites people have visited, and facilitate and measure the effectiveness of web searches. We treat information collected by cookies and other technologies as non‑personal information. However, to the extent that Internet Protocol (IP) addresses or similar identifiers are considered personal information by local law, we also treat these identifiers as personal information. Similarly, to the extent that non-personal information is combined with personal information, we treat the combined information as personal information for the purposes of this Privacy Policy.

Leaf’d Box also uses cookies and other technologies to remember personal information when you use our website and/or online services. Our goal in these cases is to make your experience with Leaf’d Box more convenient and personal. For example, knowing your first name might let us welcome you the next time you visit the Leaf’d Box website.  Knowing your geographic location helps us provide a customized and more useful shopping experience. Knowing someone using your computer or device has shopped for a certain product or used a particular service helps us make our email communications more relevant to your interests.

If you want to disable cookies and you’re using the Safari web browser, go to Safari preferences and then to the privacy pane to manage your preferences. For other browsers, check with your provider to find out how to disable cookies. Please note that certain features of the Leaf’d Box website will not be available once cookies are disabled.  As is true of most internet services, we gather some information automatically and store it in log files. This information may include Internet Protocol (IP) addresses, browser type and language, Internet service provider (ISP), referring and exit websites and applications, operating system, date/time stamp, and clickstream data. We use this information to understand and analyze trends, to administer the site, to learn about user behavior on the site, to improve our product and services, and to gather demographic information about our user base as a whole. Leaf’d Box may use this information in our marketing and advertising services.

In some of our email messages, we use a “click-through URL” linked to content on the Leaf’d Box website. When customers click one of these URLs, they may  pass through a separate web server before arriving at the destination page on our website. We track this click-through data to help us determine interest in particular topics and measure the effectiveness of our customer communications. If you prefer not to be tracked in this way, you should not click text or graphic links in the email messages. Pixel tags enable us to send email messages in a format customers can read, and they tell us whether mail has been opened. We may use this information to reduce or eliminate messages sent to customers.

At times Leaf’d Box may provide third parties with certain personal information to provide or improve our products and services, including to deliver products at your request, or to help Leaf’d Box market to consumers. When we do, we require those third parties to handle it in accordance with relevant laws. Leaf’d Box does not sell personal information, and personal information will never be shared with third parties or affiliates for their own marketing purposes; this includes SMS opt-in data and mobile numbers, which are used exclusively for Leaf'd Box communications and will not be shared with or sold to third parties for their independent marketing use.

Leaf’d Box shares personal information with companies who provide services such as information processing, fulfilling customer orders, delivering products to you, managing and enhancing customer data, providing customer service, assessing your interest in our products and services, and conducting customer research or satisfaction surveys. These companies are obligated to protect your information and may be located wherever Leaf’d Box operates.

It may be necessary − by law, legal process, litigation, and/or requests from public and governmental authorities within or outside your country of residence − for Leaf’d Box to disclose your personal information. We may also disclose information about you if we determine that for purposes of national security, law enforcement, or other issues of public importance, disclosure is necessary or appropriate. We may also disclose information about you, but only where there is a lawful basis for doing so, if we determine that disclosure is reasonably necessary to enforce our terms and conditions or protect our operations or users.  This could include providing information to public or governmental authorities. Additionally, in the event of a reorganization, merger, or sale we may transfer any and all personal information we collect to the relevant third party.

Leaf’d Box takes the security of your personal information very seriously. Leaf’d Box online services such as the Leaf’d Box Online Store and iTunes Store protect your personal information during transit using encryption such as Transport Layer Security (TLS). When your personal data is stored by Leaf’d Box, we use computer systems with limited access housed in facilities using physical security measures.

When you use some Leaf’d Box products or services, or post on an Leaf’d Box forum, chat room, or social networking service, the personal information and content you share is visible to other users and can be read, collected, or used by them. You are responsible for the personal information you choose to share or submit in these instances. For example, if you list your name and email address in a forum posting, that information is public. Please take care when using these features.

Leaf’d Box makes it easy for you to keep your personal information accurate, complete, and up to date. We will retain your personal information for the period necessary to fulfill the purposes outlined in this Privacy Policy and our service specific privacy summaries. When assessing these periods we carefully examine our need to collect personal information at all and if we establish a relevant need we only retain it for the shortest possible period to realize the purpose of collection unless a longer retention period is required by law.